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With the opening of Alabama Theatre in 1993, things started heating up on the Grand Strand.

If you go:
What: Alabama Theatre (at Barefoot Landing)
Where: 4750 U.S. 17 S., North Myrtle Beach, S.C. 29582
Tickets: Prices vary. Call the box office for schedule of upcoming shows and concerts.
Information: Call 1-800-342-2262, 1-843-272-1111 or visit


In the summer of June 1993, things started heating up on the Grand Strand but not for the reasons you might expect.

That was the month in which The Alabama Theatre opened at Barefoot Landing.

It was a musical baby born from the heart of Alabama – the iconic country music band.  The birth of the Alabama Theatre was the band’s way of leaving their unique imprint onto the Grand Strand.

From its inception until now, the Alabama Theatre has consistently been home to a variety of entertainment including numerous bands, comedians and wildly popular musical shows.

The theatre’s variety show, “One,” which runs February through October, features singing, dancing and comedy with the dazzle and force of Las Vegas and Broadway shows tempered with authentic Southern sass.

“The show is a combination of all genres of music, including country, pop, and gospel,” said Bob Wood, president of the Alabama Theatre. “We have been very fortunate to tap into a tremendous talent pool.”

The show’s performers are from around the world, including Belgium, England and the United States. Robert Napier, for instance, is a Myrtle Beach-based violinist who plays with rock ‘n’ roll edge – he has been performing at the theatre for 15 years.

“One is a high-energy production show loaded with talent,” Wood said. “It covers all the favorite music of America, as well as comedy.”

When the cast of “One” has nights off, guest performers are showcased at the theatre. Motown artists, including The Temptations and Smokey Robinson, along with country stars such as Charley Pride and Randy Travis, are among the stars taking the stage.

From Nov. 2 to Dec. 31, the Alabama Theatre will have its yearly production known as “The South’s Grandest Christmas Show.”

“We are all about providing high-quality entertainment,” Wood said.

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